Hotel Travel Blog
Welcome to the yakoozo.com hotel blog, keeping you updated on yakoozo news and hotel marketing strategies across the web... We welcome your comments: Please note that inserting URL address in your posts will not work on yakoozo.
Submit Travel Blogs, News & Articles: Submit your unique travel related blogs, News & Articles to yakoozo! Obtain free exposure on our popular blog and a direct link to your official website...
Send your content to our editors for review on marketing@yakoozo.com
Popular Posts
Maximise Your Hotel Listing [0 Comments]
New Archives
January 2011
February 2011
March 2011
April 2011
November 2011
|
Maximise Your Hotel Listing
Posted on 25th Nov 2011 @ 3:21PM by Maximise Your Hotel Listing
Top tips and help for maximizing your hotel profile
|
Maximize your exposure and opportunities online with a Yakoozo profile...
|
If you are thinking about joining Yakoozo, or you've already registered your hotel / accommodation, then you may appreciate some top tips on getting the best out of your profile and maximizing your web page for yakoozo.com and the major search engines, particularly Google.
Yakoozo profiles have been designed to be extremely productive, efficient and search engine friendly. Once your profile is maximized it takes very little time and effort to update and stay current. You don't require a web company to add or update your webpage, all areas of your profile can be done by anyone!
Address Details & Search Tags:
|
|
The address details and search tags you enter for your business are used by visitors to search for your accommodation on yakoozo. We suggest using as many address keywords as possible. Example: Street name, City, Region, State, Post Code, Country etc, followed by additional tags visitors may search for, such as, hotels London, special offers London, cheap hotel in London, etc. Just think what tags you may enter in a search engine to find what you are looking for!
Complete your web page and update on a regular basis:
|
|
First of all your Yakoozo profile is similar to your own official website, if it lacks content, has out of date text, media or is not updated regularly, then visitors and search engines will look at your business with less credibility than a web page that has fresh and current content, which inevitably will affect your rankings and visitor conversions. Keep your visitors on your page and nobody Else's!
Add back-links to your page:
|
|
In brief, it is widely known that Google will update a web page more often and rank a web page more favorably if it has incoming links from other web sites. We highly recommend that businesses add a link, somewhere on their official website, direct to their yakoozo profile page, to help the search engines rank your page more favorably .
Try using some of these links here.
Create you web page with new unique content:
|
|
Try and avoid copying text from third party websites to save time. Instead add the text yourself. This may take a bit more time, but your web page will be rewarded by the search engines for having unique content!
Just think, why would a search engine want to return many results with the same identical content?
Adding your accommodations information:
|
|
We provide the most common traveler information visitors will expect to see when visiting your web page. It is vital this information is completed.
Description:
An overview of your business and its location followed by the selling points that will attract visitors to your property.
Room Information:
A brief overview of your bedrooms, facilities and selling points.
Hotel / Accommodation Policies:
Any payment policies, accept credit cards, check -in / check out times, parking possible, Free WiFi, pets allowed and so on.
Child Policies:
Are children welcome, child payment terms, extra beds , cots available etc.
Facilities and Capabilities:
Select the check boxes that are applicable to your business. After selecting your options visitors will be able to refine there search results based on the information you selected. This enables your property to be found using the drop down filters located on the search result pages.
Meta tags, keywords, Search engine optimization:
|
|
 |
For most hotels and accommodations, you may want to make sure that your web page Meta tags are not exactly the same as your official website. This is so you can target additional keywords & phrases, maximizing your exposure online.
Meta tags are the information text you see in search results on Google, and your web page keywords are part of this meta tag information.
Most search engines use this information to help index your business before there algorithm takes effect.
We highly recommend adding some of the keywords and phrases you have chosen in to your yakoozo page. It is also advisable to add keywords / phrases to your photo descriptions and hotel ADS as well.
The more relevant content you have for the search engines the better. Even at this early stage there are hotels which show on page one of Google for their basic SEO development in these areas.
Advertise special offers, deals and packages:
|
|
|
Yakoozo profile pages have a business contact number, direct inquiry submission form and a direct link to official accommodation websites.
You also have the functionality to advertise special offers, deals and packages then add links to your promotions. This is highly advantageous as you can direct visitors to the exact web page you want them to see instantly. It's a fact that visitors can miss hotel promotions, don't find certain pages or become impatient on accommodation websites. This promotional area will also increase the click through rate to your official website, increase your visitors and better the chances of converting a booking, lead or inquiry.
Add photos, video, Google map, Google street-view :
|
|
|
|
Photos and video are all key elements to enhance your web page for visitors. Visitors want to see as much of this information as possible. Don't have any video to use? try using a local tourism video or a customer review, all of which you may find on youtube.
Yakoozo supports video from countless online video channels.
Maybe your official website has great visuals & video?, maybe not. Whether you have or not, don't make your visitors wait. If your profile is lacking visual attention why should a visitor have the impression your official website is any better?
Google offers street view maps to a wide variety of locations and countries around the world. On yakoozo you can add street-view as well as normal Google maps. If you have been filmed try adding street view to your profile.
And Finally!
Need an expert to help with your web page? Just email our customer services team!
customerservices@yakoozo.com
>
|
0 Comments:
**All comments are moderated first - No html will be accepted**
|
Yakoozo Compare|